Prasar Bharati

“India’s Public Service Broadcaster”



Friday, March 24, 2017

Obituary - Sudden demise of Sujit Paul (48), LDC DDK Guwahati

Sh. Sujit Paul, L.D.C. Doordarshan Kendra, Guwahati died suddenly on 23.03.2017. He had joined at this organization on 11.03.1993 . His date of birth is 06.10.1969.

Prasar Bharati Parivar condoles the untimely demise of Shri Sujit Paul and prays to the almighty for the peace of departed soul and strength to bereaved family.

Source : Tarali Hazarika,

PM Narendra Modi's Mann ki Baat on 26th March17

Forward : DGAIR

A three day Workshop on “Social Media Platform for Broadcasting” conducted by RABM(P), Thiruvananthapuram


The three-day workshop on "Social Media Platform for Broadcasting" started on Wednesday 22nd March 2017 at RABM(P), Thiruvananthapuram. The Workshop was inaugurated by Shri. Radhakrishnan.S, ADP, RABMP. Smt. Lekha Gopal, PEX welcomed the participants.

PEXs and TREXs belonging to various All India Radio Stations and Doordarshan Kendras in Karnataka, Tamil Nadu, Port Blair and Kerala are participating in the Workshop. Topics such as "Social Media” “the World as One”, “Promoting Content Marketing through Social Media”, “Do’s & Don’t ’s with Social Media in Broadcast”, “Blog, Post, Face book, Twitter”, “Commercial aspects”, “Listener friendly Broadcast” (Innovative, thought sharing session by the participants)” etc... are being dealt with during the three days. Ample chances are being provided for the participants to get themselves involved in the new media like Websites, Blogs, Apps, Wikis, Email, E Books, Podcast, Social networks, Streaming videos, Streaming musics etc. 

 An awareness of the democratization of knowledge and information transforming our broadcasters from “Content consumers” to “Content producers” through social interaction using highly accessible publishing techniques in social media is the target of the workshop. Shri.K.Gunasekhara, Former DD(P), CRD, Bangalore is the Course Coordinator. Shri.K.K.Krishna Kumar, Former Assistant Director (Technical Sciences), SIL, Thiruvananthapuram, Shri.K.Sabarish, Head, Information System Division, Kerala State Council for Science and Technology, and Shri.Ratheesh R Menon, Freelance Web Designer, Blogger and Cyber Technology Expert, are the other Faculty members of the Course which will come to an end on Friday, the 24th of March. 

Contributed By:RABM Trivandrum ,

World TB Prevention Day at AIR FM Dharmapuri

AIR FM Dharmapuri is a small Local Radio station broadcasting on 102.5 MGHZ from 6am to 5pm. In connection with World TB Prevention day on 24th March the station is broadcasting a special debate on Self-Hygiene at 9am with Dr.S.Ashok as moderator a familiar broadcaster among the common public of Dharmapuri. The popular Radio Jockeys participate in this debate. A Live coverage for the rally on TB prevention at Dharmapuri is broadcast at 10 am. A special interview with T.Prabanjan. a youth who could sing all the 1330 Tirukkural couplets is being broadcast at 2 pm and an interview with Local Boxing Champ Jeeva is being broadcast at 2.30 pm. Apart from this two Phone-in Programmes with popular old and new hits involving listeners are also scheduled for broadcast. The programmes are conceived and produced by R.Murali Programme Executive.
Contributed By: PEX AIR DHARMAPURI ,

Folk Music Reality Show “Lokasangeet Madhuri” of AIR Dibrugarh


The reality show named “Loka Sangeet Madhuri” was inaugurated formally by the Additional Director General (Programme), NEZ & EZ, Shri D.N. Basumatary, eminent musicologist Dr. Dilip Ranjan Borthakur and renowned folk music researcher Dr. Anil Saikia in front of a august gathering at the studio Premises of AIR Dibrugarh on 19th September, 2016. The competition up to the semifinal level was organized inside the studio and the recordings were broadcast on Mondays at 09.30 PM starting from 26th September, 2016 and were repeated at 12.30 PM on the Saturdays for duration of 30 mts.

So far revenue earning is concerned this Reality Show has earned more than 4 lakhs rupees against the production expenditure of nearly two lakhs rupees. The first ever Radio Folk Music Reality Show organized by AIR Dibrugarh concluded with the Grand Finale held at District Library Auditorium, Dibrugarh before invited audience on 20th March 2017. More than five hundred music lovers thronged the auditorium in the beautiful evening of the day, eminent of who were renowned singers, litterateurs, educationists, social workers, dramatists and entrepreneurs. Shri Debendra Nath Basumatari, the Additional Director General (P&A) of All India Radio & Doordarshan for North-East and Eastern Zone formally inaugurated the Grand Finale. Professor Nagen Saikia, former MP and former president of Asom Sahitya Sabha, Dr. Sanjeev Sarma, the proprietor of JJM Hospitals Ltd, Dibrugarh, Shri Hafizur Rahman, the proprietor of Brahmaputra Diagnostics & Hospital Ltd, Dibrugarh and Shri T. K. Dhar, the DGM, State Bank of India graced the occasion and gave away the prizes. Shri Ashish Khound from Golaghat was the winner of the Grand Finale. Among the two other finalists Miss Annesha Phukan (Dibrugarh) won the 2nd prize and Miss Puja Chaudhury (Silapathar) won the 3rd prize. The winner Ashish Khound was awarded a cash prize of Rs.50,000/- a trophy, a certificate, gift hampers and recognition as a AIR Folk Music artist. The second prize winner was awarded with a cash prize of Rs.30,000/- and the 3rd prize winner was awarded Rs.20,000/- along with a trophy, certificate and gift hampers to each of them. Miss Kabita Kumari Tanti was awarded Special Jury Award for her performances during the competition up to the semifinal level.

The remarkable part of this Radio Reality Show was that – during its entire course of journey sincere efforts were made to maintain the basic characteristics of All India Radio as the nation’s public service broadcaster. In other way to say – the productions were carefully designed to educate the young listeners and the competitors about the folk music and folk culture of the society in general and the two genres (Kamrupee & Goalporia Lokageet) of which the competition was held in particular through entertainment.

All India Radio Dibrugarh, which is committed towards the ethical contribution for the inclusive growth of the society and preservation and promotion of cultural and intellectual values with its motto of “Bahujana Hitaya Bahujana Sukhaya” had organized a folk music reality show “Loka Sangeet Madhuri” during September, 2016 and March, 2017. The objective of the reality show was to promote the folk songs of Assam especially among the youth and also to promote the un-tapped musical talents of the state. The competition was among the unmarried youth of the age group of 16 to 30 years.

Contributed By:Lohit Deka) PEX ,Head of Programme,

Television is India's biggest feminist; won't be silenced by technology: Ekta Kapoor

Industry experts say digital is an opportunity, not a threat, for the television industry

“Television is India’s biggest feminist. It is a medium of and for women. And such a large voice will not be silenced by technology,” says Ekta Kapoor, joint MD and creative director, Balaji Telefilms. Kapoor was speaking at a panel discussion on the ‘Grammar of the new TV content’ at the ongoing FICCI Frames 2017 event in Mumbai on Wednesday.

Kapoor says while television is often accused of showcasing regressive content, it actually gives a voice to women in India. Questions on picking up of kitchen politics and snakes as content for the shows are “raised by India, but answered by Bharat. India is a country beyond South Mumbai. Somewhere these stories connect. Otherwise we wouldn’t be telling them,” says Kapoor. The 41-year-old is arguably one of the trend-setters in Indian television and has been the brain behind some of the most successful TV shows. She explains that the company uses social fractures – like a mother-in-law and the daughter-in-law trying to get more attention of the male – to tell a story, and the strategy seems to be working.

Gaurav Banerjee, president and head of content studio, Star India, says, “There are currently three shows vying for the top spot in India, and all three have Ekta in common.” Banerjee, who was the moderator of the discussion, then asked co-panelist Karan Bajaj, senior vice president & general manager, Discovery Networks Asia-Pacific, on what has changed in their content strategy in India. Bajaj says for Discovery, the strategy is clear – focus more on localisation. “Also, we are changing the nature of content from documentary maker to story-teller and breathing life into storytelling,” he adds.

The panel then touched upon how digital technology has impacted the television industry. Banerjee says, “Every time this (introduction of a new technology or medium) happens, we foretell the demise of what’s big. Radio was supposed to die in the 1950s, film industry was supposed to die in the 1970s, Doordarshan was over in the 1980s, Star TV was definitely over by 2002. But in reality, even in America, where a lot of these changes have happened, TV is still big.”

Bajaj concurs and says India is bucking the trend globally. “If you look at the US, UK and other developed broadcast markets in the world, in the last six months, the smart TV penetration has shot up – from 10-12 percent to 50-60 percent. But India is not buying smart TV, it is buying smartphone penetration. The dynamics are interesting because for them, smart TV is leading to a competition between TV and Netflix and Amazon. But for a mobile phone viewing, it is an interesting paradigm to which no one has the answer.” He adds that maybe TV would become the medium for long form content and smartphone will become a medium for short form content and there will be an interplay which exists.

Kapoor, who makes content for all three mediums – TV, films and now digital – says she makes most of her money through television, which, in turn, helps her in producing films.In a way, Banerjee explains, TV connects the dots. “The advantage that TV has is the reach that it provides. We celebrate a movie in India when it does roughly Rs 100 crore of business. That means approximately 1 crore people have gone to the cinema hall to watch it. But any good TV show is watched by 5-6 crore people every day. And for content creators, it doesn’t really matter through which screen the audience consumes the content,” he explains. In fact, he adds that as the audience adopts digital screens, it makes it easier for us to measure every eyeball.

The panel agreed on the point that even as the medium of consumption varies, one way to keep the audience engaged is focusing on high-quality content. “Globally, we produce content in multiple markets. What stays constant is our focus on high quality content, usage of latest technology, information and building an emotional connect,” says Ryan Shiotani, vice president – content, BBC Worldwide Asia.Putting speculations of digital impacting television to rest, Kapoor concludes by saying: “I may not be on TV after five years. But television is going nowhere.”
Forwarded By: Jainender Nigam,PB NewsDesk& Social Media,>

Thursday, March 23, 2017

Ugadi-2017 Telugu New Year Celebrations by All India Radio, Chennai.

All India Radio, Chennai Organised a special invited audience programme in connection with HEVILAMBI UGADI-2017(Telugu New Year) on 20th March, 2017 in MTR Auditorium in the premises of All India Radio, Chennai. Adviser, Southern Region, All India Radio Shri R. Venkateswarlu Graced the Function as Chief Guest. Six items featured in the programme. Programme started with traditional Panchanga Sravanam. Children from Aarani performed for the prayer song "Maa Telugu Thalliki...", Poetry recitation by popular cine lyricist Vennelakanti, humorous short story by another popular writer Bhuvanachandra received good appreciation by the audience. Bharatha nayam, Duryodhana Mono action, humorous play are the items enthralled the audience, who came in good numbers to the function.

Contributed By: Chennapuri Akasavani ,

Former Director Doordarshan achieves Doctorate at 83

Shri. Yakub Saydeed former Director Mumbai Doordarshan has achieved Doctorate from Savitribai Phule Pune University at the age of 83. He submitted thesis on 'Contribution of Urdu Literature in Indian Cinema' . This thesis will be published in Marathi and Hindi in the form of book in future.

In All India Radio he worked as Head of different departments and his contribution to radio was well appreciated. For Mumbai Doordarshan he produced and directed a famous Marathi comedy serial 'Has Parihas'. In 1992 he retired as Director from Doordarshan Kolkatta. His acting in Marathi film 'Natrang' and Hindi movies 'Munnabhai M.B.B.S. and Jolly L.L.B.2 was admired by viewers.

PB Parivar congratulates Dr. Yakub Saydeed Sir for this achievement.

Visit of H.E. Dr Negeri Lencho, Minister for communications, Ethiopia to AIR,Visakhapatnam on 22.03.2017

In furtherance of Directorate's instructions, H.E. Dr Negeri Lencho, Minister for Communications, Ethiopia has been invited to the studios of the AIR, Visakhapatnam for an interview on Indo-Ethopian cultural relations.He kindly accepted and graced the studios today ie. 22.03.2017 and spent nearly one hour and during the interview, he has recollected his fond memories with Visakhapatnam and appreciated the decency and decorum of Telugu people. More so, he expressed his intense gratitude for India which is instrumental in his personality moulding and laid foundations for his present stature. He deliberated various aspects covering socio, economic and political influence of Indians with the bottom line of cultural ethos in building Ethopian economy. He further expressed his delighted views on the academic services rendered by the Indians in Ethopia. He reiterated the need to strengthen the cultural exchange between the two nations in a subtle constructive and positive manner.

He ex-told the outcome of with his meeting our Hon'ble Minister for Information & Broadcasting, Shri M.Venkaiah Naidu and exhilarated the lofty, trendsetting and noble expressions of our HMIB which led the both nations to enter into the MOUs for various cultural fields.He pleased to offer his valuable impressions in the Visitors Register and he given warm send off.

Contributed By:K.Satyanarayana Murty, ADP & Prog. Head, R. Prasad,Deputy Director General (Engg.),
All India Radio,Siripuram,e-mail address:

Ratna Purkaystha, IBPS, DD, Doordarshan, Patna felicitated

Ratna Purkaystha, IBPS, DD, Doordarshan, Patna was felicitated on International Women's day. She states - In this journey, I have met many inspiring people who have helped shape my aspirations, beliefs and values. This is dedicated to all the amazing and inspiring women out there. 

Ratna Purkaystha is also Founder & Chairman at The Falak Foundation.

Congratulations from PB Parivar....

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