Prasar Bharati

“India’s Public Service Broadcaster”

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Wednesday, October 31, 2012

Photo Of The Day


A BED FOR LOTUS 
                                                     
Contributed By: Shri C. K. Omprakash,DDG(E),O/o ADG(E)WZ,Mumbai--A photograph at Alibaugh near Mumbai- Raigarh Dist

You may also send appealing photos or photographs clicked by you with single line description to pbparivarphoto@gmail.com.

AIR BALAGHAT has completed 20 Years


Staff-AIR Balaghat
     District Balaghat looks like a flying bird and is situated in southern part of Jabalpur division in Madhya Pradesh State of India. It occupies the south eastern region of the Satpura Hills and Upper Wainganga Valley. The district spans over a degree from 21.19' to 22.24' North and 79.31 to 81.3' East. The total area of the district is 9245 Sq. Km. Balaghat district is surrounded by Rajnandgaon District of Chhattisgarh State in East, Seoni District of M.P in West, Mandla District of M.P in North and Bhandara District of Maharashtra State in South. The Wainganga River separates the district from Seoni while the Rivers, Bawanthadi and Bagh define the inter-state boundary of Maharashtra & Madhya Pradesh. 
        Balaghat District was constituted during the years 1967-1973 by amalgamation of parts of the Bhandara, Mandla and Seoni districts. The headquarter of the district was originally called "Burha" or "Boora". Later, however, this name fell into disuse and was popularly known as "Balaghat", which was originally the name of the district only. The Wainganga is the most important river of the district. 
The district is well connected by Bus, directly with important places such as Bhopal, Nagpur, Gondia, Jabalpur, Raipur etc. The District Headquarter is situated on Narrow-gauge line of Jabalpur-Balaghat and Broad-gauge line of Balaghat-Gondia section of South-Eastern Railway, which converted recently from Narrow-gauge in the year 2003. The nearest Airport is Nagpur. 
         The AIR Balaghat commissioned on 28-10-1992, & now AIR Balaghat successfully completed 20 years on 28-10-2012. The first Station Engineer of this Station was Sh. P.P.PAL & now he is DDG at East Zone. The first Prog Head of this station was Sh. Shashank Aadarsh (Asstt Diirector) , Now he is also DDG (Prog) & Additional Director General, Prog (In charge) at Bhopal. The Programme of FM Balaghat covers almost 15 Lac Population, ie including Balaghat Dist, some part of Gondia Dist of Maharashtra. & Seoni District .Now, Sh. R.M.Barai (ADE) is Engineering Head & Head of office of AIR Balaghat since last one Year. 
Contributed By:Shri R.M,BARAI ,Asstt. Director Engineering ,AIR Balaghat




Monday, October 29, 2012

Our elder brothers

 1.30 pm, Parliament Street, you may often find a man moving alone, standing at a small shop and back in a few minutes to his chamber in 1st floor, Akashvani Bhavan, none other than RK Jain the highest engineering official of AIR, one of the biggest Radio networks of the world. So simple, so down to earth, a man of utmost integrity, honesty and knowledge, Sh Jain will superannuate from government service on 31.10.2012. Had the privilege to live in same Asia House Hostel, when he was Direcor(E) at DD HQ, Mandi House and then seeing him hold this high post without any ego and communication barrier was amazing and a great learning…


From Jabalpur ke Badde to Jallandhar ke Badshah to Diili ke Policy wale, BH wale to Mumbai ke Tatya, Laxaman Chopra has been a pakka thief stealing hearts of almost all fellow workers. I knew him sharing the rented accommodation at Jabalpur with his engineering head (those were probably the peak days of cold war between the two disciplines). What a scene, and the approach for ultimate synergy…He will be remembered for his excellent programme skills and his ability to tackle big problems in a very smooth, natural and cool way…

Suresh Naik has been a strong leader in Programme Staff Association and a sports cell expert of AIR. I got the opportunity to know him very closely during testing times of troubles at the house of Robin Dasgupta, a common friend and another stalwart leader of engineering association of his time. Naik Da stood like a pillar and proved what a good friend means…

This man from Guwahati, how can he retire, the young man of 59 years, 11 months and 30 days only. Mrinal Kanti Deb Barman is the voice of NE. when I write these 5-6 lines, he may be posting/ uploading tens of lines on every topic on blogs, facebook and what not. This man from royal family of Tripura has been a nut. Some day I track him at Nongstoin, deep into Meghalaya with village khasi boys – who call him daddy and then discover tens of teens - all his children. Really a great heart Mrinal Da having adopted so many… I envy…

My salutes to these elder brothers and many other brothers and sisters who are superannuating from AIR and Doordarshan but have to take up a bigger Role in Prasar Bharati family….

Ashish       abroadcaster0@gmail.com

Bid Farewell to Shri R. K. Jain, E-in-C, AIR





Prasar  Bharati organised a farewell meeting at Prasar Bharati Conference Hall on 29th October 2012  to bid farewell to Shri R.K.Jain, E-in-C, AIR who will superannuate on 31 October 2012. All ADGs and above from AIR and DD offices including News Wing (AIR & DD) and PB Secretariat were participated in the farewell. 

Welcome New Members

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KAMLENDRA SARBHAI
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Telling stories about Shillong and Sohra(Cherrapunjee) the Wettest Place on earth as well as the state of Meghalaya through images for members of the family of AIR & DD who wish to make it their tourists' destination.

Diamond Jubilee Program mes at AIR Pune



Government goes AIR-borne, uses radio jingles to take on Maoists


As part of its plan to wean villagers/tribals away from the Maoist ideology, the government has taken to airing radio 'jingles' to reach out to people in the Naxal heartland. The government has roped in All India Radio (AIR) to air specially produced audio clips in the mornings and evenings. The 'jingles', with themes of countering Maoism, have been produced in different local dialects including Nagpuri, Gondi, Chhattisgarhi, Odia Gondi, Magdhi, Bhojpuri, Halbi and Hindi.

The 'jingles', highlighting how Maoists' activities are detrimental to growth, are being aired through AIR's regional transmission networks in the four Naxal affected states of Chhattisgarh, Jharkhand, Bihar and Odisha.

AIR has been airing them for the past one month in the four states. It will cost the government approximately Rs 1.65 crore for two months. The plan will be reviewed by November 20. The government may later engage private individuals to counter Maoist propaganda on a much bigger scale.

source:http://timesofindia.indiatimes.com

Noted music composer Palagummi Vishwanatham who ruled AIR is no more


Renowned music composer Palagummi Viswa-natham passed away on Thursday evening after a prolonged illness. He was 93 years old.
In a career spanning more than half a century, Palagummi (as he was popularly known) composed more than 15,000 songs and wrote the lyrics for a hundred of them.
Palagummi Viswanatham ruled the AIR
Palagummi Viswanatham worked for several decades with All India Radio, mostly in the pre-television era.
At AIR, Palagummi created light music for a variety of shows which included features, plays, rural programmes and programmes for farmers etc. He also composed publicity songs for government programmes and patriotic songs during the Indo-China and Indo-Pak wars.
Retiring after 25 years from AIR, Palagu-mmi continued to be associated with radio composing for special program-mes, rerecording and judging shows. He received several awards in his lifetime, most of which were from the state government and included a Nandi Award for music for a television serial in 1992.
He also received a Hamsa Award for composing music for television film Rajasekhara Charitra.
Palagummi was born in 1919 in Thirupathipuram in East Godavari, the fourth among five siblings.
After losing his father at a very young age, he spent his childhood at Rayaku-duru, Rajamundry and Kakinada, where he started learning vocal Carnatic music after which he started learning the veena under the great Emani Sankara Sastry.
Palagummi began his career in the mid-1940s in Madras where he started assisting music directors for Telugu and Tamil films. He played the veena in the Malleswari and Peddamanushulu.
He, however, found his calling when he joined the AIR in Hyderabad in 1954 as a staff artiste. By the time he retired in 1979, Palagummi had worked with eminent personalities like M. Balamuralikr-ishna, D. Krishna Sastry, Sthanam Narsimha Rao and writers like Munim-anikyam and Butchi Babu.
Courtsey: http://www.deccanchronicle.com

Wish Happy Retirement Life to Our Elder Colleagues

Following are some of our friends who will be superannuating from AIR & DD on 31.10.2012, after giving in their valuable contributions to the organization.

   

RK Jain, Engineer in Chief,                                   All India Radio,New Delhi
Laxamanendra Chopra ADG,                               Doordarshan Mumbai
.  R.K. Sharma, DDE
·       D. Rahman Usmani, SD
·       Mrinal Kanti Deb Barman,SD
O/o ADG(P), NER
·       S.C. Nayak, Pex
RSTI,Bhubhaneshwar
·       S.K. Oberai
·       Smt. Jhansi K.V. Kumari
·       Smt. Chanchal Varmani
·       A.S. Raghojiwar,AE
HPT,Aurangabad
·       Nirmal Kumar
·       Smt. Sabita Bhattacharjee

·       S.N. Jha

·       Suman Srivastava

·       C.S. Naik,SD
·       Krishna Kumar


These officers have given 30-35 years of their prime life to the organization and their contributions have helped AIR and Doordarshan stand as proud public broadcasters of the country. We thank these officers for their services to the organization and wish them a happy retired life.

This list is incomplete and may have discrepancies as it is due to the effort of a very small group. Information about other retiring officers (of all grades and disciplines) may be added on the blog. Please mail details of retiring friends from your station to pbparivar@gmail.com

Retiring friends may also like to address their friends through this blog for which they can send their writeups to pbparivar@gmail.com which can be uploaded on the blog.

DVB-T2 Implementation Workshop tobe held in INDIA



DVB-T2 Workshop IndiaThe Digital Video Broadcasting Project (DVB) is an industry-led consortium of over 200 broadcasters, manufacturers, network operators, software developers, regulatory bodies and others in over 35 countries committed to designing open technical standards for the global delivery of digital television and data services.
DVB in conjunction with the ABU and India's national broadcaster, Doordashan are holding a DVB-T2 Implementation Workshop in New Delhi on 4-6 December 2012. The event is aimed at India's TV broadcasters (and those planning to take up TV broadcasting) in general, and in particular those involved in the planning for implementing DVB-T2 technology. Participants will gain valuable knowledge on the successful implementation of a DVB-T2 network from DVB experts.
DVB-T2 is a rather complex subject and its complexity is enhanced when it comes to implementation. The event will empower those interested through a close look at the implementation issues of DVB-T2 technologies, the necessary choices to be made in terms of configuration and frequency planning, as well as the choices in terms of planning for equipment and the network. Attendees will be able to equip themselves with enough information so that they can take informed decisions on the system / parameter configuration and implementation aspects of this technology that has been selected for take up in India.
There will also be a small exhibition where visitors can see a multitude of DVB-T2 products and services in action.
Venue: Habitat Center, New Delhi
More details about the program and registration process will be announced very soon.

Extract From: http://www.dvb.org/

Photo Of The Day

DDK Imphal
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Saturday, October 27, 2012

ABU Urges Governments to Protect Broadcasting's future



The 49th General Assembly  of the Asia Pacific Broadcasting Union(ABU) ended last Friday with a call for Governments to consider public interest in planning Broadcast future.
Broadcasters from across the Asia Pacific Region called on Governments in the region to keep spectrum for Public interest broadcasting when they switch over to digital Television.In what is being called The SEOUL DECLARATION,public broadcasters attending the meeting in Seoul said that spectrum from the digital transition"should not just be sold for short term gain-It should be devoted to the public good." 
The Seoul Declaration was one of five new initiatives launched at the Seoul General Assembly. ABU Secretory General Dr. Javid Mottaghi commented "We knew we had a big task to accomplish everyone came prepared to share experiences and solutions to the challenges faced by the transition to digital broadcasting,the expansion of new media and the impact of social media om our traditional way of doing business."

Courtesy: TV India,www.tvtechnology.com

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AIR Indore Program on 30.10


 contributed by Praveen Nagdive praveennagdive@gmail.com

AIR Osmanabad celebrates


Team AIR Osmanabad has won runner up M L Manchanda Award of BEST MAINTAINED Difficult STATION at All Indial level.

Contributed by : air osmanabad air_osmanabad@rediffmail.com

Friday, October 26, 2012

Prasar Bharati: Can Sircar turn it around?

Prasar Bharati: Can Sircar turn it around?
Prasar Bharati has fewer advertisers and a dearth of original programming

Courtesy: Business Standard



In his imposing office just a stone’s throw away from Parliament House, Jawhar Sircar has two large LCD TV sets mounted on the wall. On one, he keeps a close tab on his own Doordarshan channels and, on the other, he scans competing private players. His desk is strewn with files, press clippings and a note undertaking a financial analysis of all broadcasters, a majority of whom are also in the red. Sircar, who has just got Rabindranath Tagore’s works translated into Italian, points to one of the LCD TVs: “Look at the background of the Doordarshan newsroom, it looks as good and professional as any other private channel now,” he says with pride.
Sircar, an IAS officer from the West Bengal cadre and now the CEO of Prasar Bharati, took over the reins in February and is, of course, not content with just making superficial changes. He is determined revamp the public broadcaster — which has recently been hit by frequent changes in the top slot, as well as financial scams — so that it can get back viewership, as well as advertisers who seem to have forsaken it for aggressive private channels.

So, what are the immediate challenges he faces? “Our operational expenses are Rs 2,000 crore annually and we make revenues of Rs 1,400 crore to Rs 1,500 crore, most of which are through advertising. It is this gap that we have to meet. And, I don’t find any reason why we cannot, ” says Sircar confidently.
PRASAR BHARATI: QUICK FACTS
  • Prasar Bharati operates 37 TV channels (Doordarshan) and262 radio stations (AIR) 
  • It reaches 150 million homes through Doordarshan
  • Annual operational expenses are Rs 2,000 crore 
  • Annual earning is Rs 1400 crore to Rs 1500 crore
  • Employees – Sanctioned 48,022 (AIR: 26,322, Doordarshan: 21,700)
  • Filled-up positions: 33,800 (AIR: 17,853, DD: 15,947)
  • Vacancies: 14,222 (AIR: 8,469, DD: 5,753)
  • No recruitment for the past 16 years. Govt likely to give nod for filling up 3,452 critical posts soon
GOVT’S FINANCIAL ASSISTANCE
  • Spectrum fee waived: Rs 12,000 crore
  • Govt to pay salary for all its employees
  • Govt to take care of augmentation costs
NEW PLANS
  • Prasar Bharati to take care of software costs (about Rs 300 crore annually), maintenance and marketing
  • Expects to increase revenue from advertisements, especially government campaigns, monetising centres by renting out space for ATMs and billboards and selling airtime slots at DD

A windfall of bonuses

But, Sircar has also been plain lucky, as the government has given him a huge bonanza. Just a few weeks ago, the cabinet waived off the Rs 12,000 crore which Prasar Bharati had to pay to the government. That included overdues of spectrum fees. The government has also agreed to pay the hefty salary bill of its sanctioned 49,000 employees (currently, it has 33,000) and take up capital and augmentation costs which include investments to introduce digital terrestrial services replacing analogue ones across the country.
This means Sircar has to just find the money for some operational costs which include maintenance, software expenses and marketing. That could have made his life so much easier— but many say Sircar’s confidence in bridging the still yawning gap in revenues might be misplaced. That is because of Prasar Bharati’s poor record in garnering advertising. This is reflected in the fact that it has a less than 10 per cent share of the Rs 15,000 crore earned by broadcasters every year through advertising. And, this is despite the fact that its reach is the highest — a staggering 150 million homes across the country. In comparison, Zee is available in just 32 million homes.
What is more worrisome is the fact that a bulk of the costs does not go into making quality software which would attract customers and get them viewers, but into running its terrestrial network on to which 20-22 million subscribers are hooked. But, the government mandate is pretty clear: These consumers have no other way to be reached and forms of news and entertainment have to be served to them irrespective of cost.
Prasar Bharati officials admit that 60 per cent of the cost goes in maintaining this terrestrial network which, of course, gives hardly any return. As a result, it only forks out Rs 300 crore on software development, or a mere one-fifth of the total cost. This, again, is in contrast to competing broadcasters who spend more than half their expenditure on procuring software. To make matters worse, it has an upper limit of Rs 6 lakh for programming.

Creative revenue generation
So, where will Sircar get the additional revenue from? He says contrary to what many believe, government advertising is not so big for Doordarshan — it attracts about Rs 300 crore annually, the rest coming from the private sector. Sircar wants to increase that share. “The government spends about Rs 1,500 crore on advertising. There is a lot of potential for us to tap more of the campaigns and increase our share,” he says.
He is also looking at expanding the scope of deals with private broadcasters to simultaneously telecast a programme across private channels, as well as on Doordarshan. This would be based on a revenue-sharing deal. Sircar has already undertaken this with Star TV’s popular show Satyamev Jayate and has earned a cool Rs 14 crore, while Coke has experimented the same with its show Coke Studio.
Sircar is also looking at increasing the cap of Rs 6 lakh per episode which has been imposed. He says he could go in for more expensive programmes and attract viewers, provided these are funded through advertisements and sponsorships.
There are also some uncharted areas that Sircar is looking at: Monetising the 600-odd kendras and offices and 341 studios, which are now being transferred to Prasar Bharati. He says while selling them is out of question, it could get rentals by renting them out as, say, ATMs, or counters, and even generate money by permitting billboards. He is also trying to look at new ways of selling air time on Doordarshan. So, one such idea being floated is to offer slots with a minimum guarantee and with a share in the advertising revenue in case of an upside. This ensures an assured return.
Also, Doordarshan had virtually stopped advertising, especially its programming, unlike private broadcasters who spend a lot to push their key offers. Sircar is hoping that it would be able to fork out Rs 100 crore on advertising and he has already got Doordarshan programs listed in newspapers.
Of course, Sircar and his men know that there will be a need for some organisational restructuring in many areas to refocus its business. For instance, he wants to set up a separate vertical which would be responsible for direct-to-home (DTH) so that it can take on the challenge from private companies. Similarly, there is hardly any estimate of Doordarshan’s viewership abroad though its signals are available in many countries. Sircar has mooted the idea of having a separate vertical akin to BBC World, which would run the overseas business. Third, but not the least, he has been able to push the government for appointment to 3,452 critical posts of its 14,222 vacant positions, so that he can incentivise his staff by giving them promotions (most of them did not get any for the past 16 years) and get new blood from outside.

Challenges
Yet, competitors and advertisers say the going will not be easy. Most media planners say that they use Doordarshan only for some products targeting rural India and don’t see any change in their strategy in the near future. So, getting additional revenue in a market slowdown might be a tough task. “Companies that sell products for the rural mass do opt for advertisements on Doordarshan. But, they only consider it when there is no other channel available, mainly in the terrestrial areas. In urban areas, Doordarshan is not considered as a medium for advertisements. I don’t think this will change,” says a senior executive of Media Planning Group.
Also, private players say the fundamental problem is that Doordarshan’s positioning has been unclear and contradictory. Says a CEO of a top TV channel: “Nearly 70 per cent of their programme is cinema or entertainment, based on which they are competing directly with private channels who do it much better. That should not be the focus of a public broadcaster. Their biggest problem is what they want to become.”
Private competitors in the DTH space say that DD Direct — its DTH service — makes hardly any money for Doordarshan and, therefore, is completely mismanaged. “They get no subscription revenue from DTH, everyone watches it for free, its boxes are not supplied by them and that is the only investment a subscriber has to make. He gets all the free channels without paying,” says the head of a leading DTH player in the country. He adds that unlike their strategy which is to offer more pay channel options to customers so that it can increase subscription revenues — DD Direct has completely ignored this revenue generating area.
Sircar, however, is aware of the problems. He is making an effort to improve the DTH services by planning to increase the number of channels on it from 59 to 97 channels in the next six months and then look at the business afresh.
He is also hoping that digitisation (from November 1, it will be mandatory in the four metros) will be beneficial to Doordarshan, as many cable operators remove the mandatory Doordarshan channels from the prime band. Says Sircar: “It is difficult to chase more than 60,000 local cable operators and track what each is up to. Thus, Doordarshan would stand to gain in terms of a clear and visible display after digitisation.”
However, the real test of whether Sircar can revive Prasar Bharati or not would solely depend on how he transforms its positioning against private broadcasters, which would remain a monumental challenge.

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