Prasar Bharati

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Wednesday, May 29, 2013

DD signs MoU with Health Ministry to continue series on public health for second year

Swastha Bharat, a health programme that is telecast by Doordarshan from 30 'Kendras' covering 29 states and one Union territory has received a new lease of life with the signing of a memorandum of understanding between the public service broadcaster and the Health and Family Welfare Ministry.
A total of 122 programmes are telecast in a week in 19 languages and 17 dialects. Thus 6,344 programmes are telecast annually.
The MoU was signed yesterday by Prasar Bharati CEO Jawhar Sircar and Health secretary Keshav Desiraju.
Swastha Bharat/Arogya Bharat/Healthy India has subsumed the 'Kalyani' series that had become very popular despite being telecast in just nine states. Revenue from Kalyani to Swastha Bharat grew from Rs 18 crore to Rs 150 crore in ten years.
Swasth Bharat Health Series is a much bigger platform for community health education and has even better potential from revenue earning. Swastha Bharat programme has successfully completed one year.
The main topics covered under the programme during 2012-13 were mother and child health, communicable and non-communicable diseases, health system strengthening, disease prevention and social determinants, regulatory issues and promotion of good health.
The new series is interactive with live in or phone in facility where viewers can interact directly to experts. Experts are specialists of specific diseases invited from government recognised institutes/hospitals as well as from renowned private institutions.
DD has used a creative approach in envisioning the format and framework of the new series which has been developed through consolidation of experience in running the 'Kalyani' Health Series.

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