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Sunday, May 26, 2013

Novel programme in coordinati​on with All India Radio to boost horticultu​re in Mysore district

Drought conditions and changing patterns of climate had forced the district horticulture department to work out a novel scheme "Tota nota" with an intention to popularize horticultural crops in this region where traditional crops such as paddy, ragi and sugarcane rule the roost. Officials of horticulture department strongly feel that the time for traditional crops is over and farmers have to switch over to horticultural crops first to survive and second to boost their incomes.
Now with this theme in mind, the department has worked out a programme in coordination with All India Radio (AIR) to create awareness and popularize horticultural crops among the farmers in the district. Under this scheme, the farmers, experts and the scientists will give programmes on AIR for six months on daily and weekly basis. These programmes will be of one hour duration and are exclusively meant for spreading the message of importance of horticulture and need for farmers to involve seriously in this vocation.
According to experts, Mysore, where farmers are charmed by sugarcane and paddy crops, have to be weaned away from these two crops and encouraged to take up horticultural crops on a large scale. Disclosing the importance of the scheme, HM Nagaraj deputy director of horticulture, the brain behind this programme said Mysore farmers are still mired in the complicities of traditional crops and they are unaware of horticultural crops and their profits.
First the farmers should be educated on the changing patterns of climate and declining rainfall and then they will be encouraged and attracted to take horticultural crops, he claimed, adding that farmers are being encouraged to grow horticultural crops with their own future in mind and not with an intention to boost horticultural produces.
Nagaraj said Mysore farmers are in an advantageous position as far as raising of horticultural crops is concerned, with them still having more water to raise these crops.
Nagaraj said all programmes broadcast by AIR which includes success stories, interaction sessions and experts opinion will be documented and made available to farmers who want to keep and hear them in future. "Our efforts have started yielding results and horticultural crops area in the district has increased from 33000 hectares in the recent years to 56000 this year," he revealed, claiming this programme going a long way in the development of horticulture in the region. 

1 comment:

  1. This is a very novel and innovative idea. The experiment of this kind will go a very long way in meeting out the economic backwardness of the region and will be helpful in alleviating poverty. I have a firm belief that media has vast potential to bring about socio-economic and cultural change in this country. So right kind of programmes like inculcating scientific temperament in people and bringing about economic upliftment in the society by way of horticulture, bee-keeping , dairy production , poultry , mixed farming , cash crop production and so on which are the basics of Indian economy. Such programmes should be initiated by public broadcasters like AIR and DDK . Prasar Bharati should initiate on this issue and instruct all kendras and stations of India for economic-centric programmes making them a regular feature of broadcast according to the local requirements.We all know poverty is a curse. Here media can do what others have failed to do so far.

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