Now with this theme in mind, the department has worked out a programme in coordination with All India Radio (AIR) to create awareness and popularize horticultural crops among the farmers in the district. Under this scheme, the farmers, experts and the scientists will give programmes on AIR for six months on daily and weekly basis. These programmes will be of one hour duration and are exclusively meant for spreading the message of importance of horticulture and need for farmers to involve seriously in this vocation.
According to experts, Mysore, where farmers are charmed by sugarcane and paddy crops, have to be weaned away from these two crops and encouraged to take up horticultural crops on a large scale. Disclosing the importance of the scheme, HM Nagaraj deputy director of horticulture, the brain behind this programme said Mysore farmers are still mired in the complicities of traditional crops and they are unaware of horticultural crops and their profits.
First the farmers should be educated on the changing patterns of climate and declining rainfall and then they will be encouraged and attracted to take horticultural crops, he claimed, adding that farmers are being encouraged to grow horticultural crops with their own future in mind and not with an intention to boost horticultural produces.
Nagaraj said Mysore farmers are in an advantageous position as far as raising of horticultural crops is concerned, with them still having more water to raise these crops.
Nagaraj said all programmes broadcast by AIR which includes success stories, interaction sessions and experts opinion will be documented and made available to farmers who want to keep and hear them in future. "Our efforts have started yielding results and horticultural crops area in the district has increased from 33000 hectares in the recent years to 56000 this year," he revealed, claiming this programme going a long way in the development of horticulture in the region.