Prasar Bharati

“India’s Public Service Broadcaster”



Thursday, April 30, 2015

NS Gulia former PA to EnC AIR retires from Govt. Service

Shri NS Gulia who had served as the personal Assistant to many Chief engineers and Engineer-in- Chiefs of All India Radio, namely Shri PM Bansal,  Shri KM Paul, Dr. VK Singh, Sh. DK Bandopadhyaya, Sh. AS Guin, Sh. HR Singh, Sh. Yuvraj Bajaj, Sh. SR Agarwal, Sh. MC Agarwal and Sh. RK Jain retired from government service toady on 30.04.2015 from Ministry of Agriculture, Krishi Bhavan, New Delhi.

Shri NS Gulia is known to hundreds of officers of All India Radio for his helping and positive attitude while serving at AIR Directorate. PB Parivar talked to Sh. NS Gulia and extended it's best wishes for a happy and contended retired life. You can also wish him so by typing your comments below this post or on his number 09868207139.

If you find this post worthy of distribution to other friends then kindly consider sharing it on facebook by just clicking the f button below this post.

आकाशवाणी ग्वालियर की उद्घोषिका शारदा पांडे सेवानिवृत्त...

आज 30 अप्रैल 2015 को आकाशवाणी ग्वालियर की उद्घोषिका शारदा पांडे सेवा निवृत्त हो रही हैं ।  आज से करीब साढे आठ साल पहले आप आकाशवाणी ग्वालियर से जुङी इससे पहले आप आकाशवाणी बैतूल, बालाघाट और रायपुर में रही । आप श्रोताओं के बीच बहुत लोकप्रिय हैं ।  फिल्म संगीत के कार्यक्रम कार्यक्रम प्रस्तुत करने का उनका सहज , सरल और अनोखा अंदाज रहा है  ।
आकाशवाणी ग्वालियर का गांधी चर्चा कार्यक्रम बरसों से उनके द्वारा प्रस्तुत किया जा रहा है । उनकी सेवानिवृत्त होने पर आगामी जीवन के लिए हार्दिक शुभकामनायें..
साभार—आभा गुप्ता FB, Blog Report- Praveen Nagdive

76th Foundation Day celebration of AIR Vadodara on1st May 2015....

Source-Vasant Joshi, AIR Vadodara

Retirement Message from Shri Shamshad Kralwari ADP, (HOO) CBS Radio Kashmir Srinagar

Man is fond of counting his troubles but does not count his joys. A broadcaster has enough happiness provided for it. 

True my aim in life was to be a broadcaster thus my dream was fulfilled by way of being a member of Akashvani Parivaar. 

Yes, human resources development could not take place never impeded. Our counter parts in other services have undoubtedly risen very high but the name, fame and respectable substances earned as a broadcaster by me values more than any other status. 

I started my carrier as a crisis manager in 90's at Radio Kashmir, Srinagar and got the opportunity to develop a helpline — life line in September 2014 flood crisis in the Kashmir valley, at the fag end of my service period as a true public service broadcaster. 

There is much in me still to deliver but my date of birth compelles me to say good bye to you all.

Shamshad Kral 
CBS, Srinagar.
Contributed by Station Director CBS

If you find this post worthy of distribution to other friends then kindly consider sharing it on facebook by just clicking the f button below this post

RETIREMENT - M Gandhi, Security Guard, AIR, Madurai

Shri M Gandhi, Security Guard, AIR, Madurai retires on superannuation on 30.04.2015.

Information about other retiring officers (of all grades and disciplines) may be added on the blog. Please mail details of retiring friends from your station to 

Retiring friends may also like to address their friends through this blog for which they can send their photo & write-ups to for possible upload on the blog.

Contributed by:- (S Ajitha) Director (E) AIR Madurai

RETIREMENT - Smt. Asmita Chandrashekhar More UDC AIR Ratnagiri

Smt. Asmita Chandrashekhar More, had joined at All India Radio, Ratnagiri on 16.10.1976 as Lower Division Clerk. She was promoted as Upper Division Clerk on 01.10.1993. She has completed total service of 38 years and 6 months and will be retiring from Service on superannuation on 30.04.2015. She has handled various sections like Programme Secretary, STEX, Transport, Security, Admin etc. during her entire career. She is very sincere and humble. She has always maintained good and co-cordial relations with her seniors and subordinates. Entire staff of All India Radio, Ratnagiri wishes her all the best for her retired life.

Pb Parivar wishes her a Happy & Contended Retired Life

Information about other retiring officers (of all grades and disciplines) may be added on the blog. Please mail details of retiring friends from your station to 

Retiring friends may also like to address their friends through this blog for which they can send their photo & write-ups to for possible upload on the blog.

Contributed by:- S.Y.Khade Assistant Engineer AIR, Ratnagiri

14 Amazing Things India Has Done To Help Nepal’s Earthquake Rescue Mission

Nepal witnessed a devastating earthquake on 25th April, 2015, taking over 5,000 lives and affecting millions of people. It is believed to be the worst disaster that has affected the country since 1934. As our heart goes out to those who have suffered from this horrific calamity, the Indian government has done much more than send condolence messages. It is once again showing its prompt responsiveness when it comes to helping the neighbouring countries in need.

Operation Maitri, a rescue and relief operation, was planned by the Indian government and Indian Armed Forces within minutes of getting the horrific news. India’s responsiveness to the situation started within 15 minutes of the earthquake and also involved the ex-servicemen of the Gurkha regiment. Here are 14 things India has done so far to help our neighbour in distress ....

Source Credit and full story at :

Wife of Nigam Upadhyaya EA AIR Rajkot recieves 'Rajkot's Pride Award' - Hearty Congratulations

Mrs.Meera Nigam Upadhyaya was awarded 'Gujarat Gaurav Puraskaar' in Dance(Bharatnatyam) category by Govt.Of Gujarat and Gujarat sangeet natak Academy. 

Now on 25th April she was awarded 'Rajkot's Pride Award' by Hon'ble Governer of Karnataka Shree Vajubhai Vala in Rajkot for her remarkable work in Indian Classical dance.

Heartiest best wishes from Prasar Bharati Parivar. For giving your best wishes click at comment button below the post.

Contributed by:- Nigam Upadhyaya

Retiring Message - Ram Gopal AE R&D AIR & DD N. Delhi

Dear Friends !

First of all I offer my heartily thanks to all those, who loved me and those also who disliked my pavements during this journey of flower which I had today to make its end in a red letter day . A period of my life which started 35 years ago in All India Radio Dharwad Karnataka State, gives me a glimpse to make an awareness in the mind of people who friends and un -friends to remove their doubt, if any, that incidences gone up with my time passed in earlier were not an intentional by me with anybody . My motto was a part of my life and I done it with an honesty that ” Do and leave on God” ,as I believed in work despite dharma related to people. I followed only:

Rest is my enemy, difficulty my life
Come what may, is my sign!
I am nowhere, everywhere is mine,
Find me there, you search me where.

With warm regards

Ram Gopal, Assistant Engineer
O/o ADGE(R&D), AIR & DD,

Arun Sagar in Vaarada Atithi over Vividhbharathi AIR Bengaluru FM 102.9

Arun Sagar have been recognized as a leading art director & actor in Kannada industry from past 16 years. Arun Sagar first movie was a Bhoomi geethaa(as a art director) which won National award for the best environmental film(1997). 

Arun Sagar also worked with many great directors from telugu film industry like Poori Jaganath, Meher Ramesh, Veerashankar and K.Raghavendra Rao.

K. Raghavendra Raoas movie a Shri Manjunathaa which was made both in kannada and Telugu starring Megastar Chiranjeevi, Arjun sarja and Soundrya. For this movie Arun Sagar recieved Karnataka state award given for best Art Direction(2001-02).
Till date he was worked for 52 movies with popular actors and directors of Kannada, like Ravichandran, Vishnuvardhan, Sudeep, Puneeth Rajkumar, Ganesh.

Arun Sagar worked as a designer, actor and executor for numerous Indian and foreign plays and also got the opportunity to work with great theater personalities like Girish Karnad and Late B.V. Karanth, foreign directors like vasaly, Frites Benavidez and Christo. He traveled to Europe and America as a designer and actor along with great theater repertory "RANGAYANA" mysore.

Arun Sagar have been continuously working for television channels like Zee kannada, Suvarna, Kasthuri, E TV Kannada, Udaya. He Also worked for Ads, Interiors, Creative conceptual events.

Arun Sagar have designed things for innovative film city which is at Bidadi near Bangalore.

Arun Sagar worked for numerous films in Kannada as a art director. Major films are Bhoomi Geetha, O Nanna Nalle, Prithsod Tappa, Shri Manjunatha, Akash, Rishi, Just MatMatalli, Kempegowda.

Arun Sagar will now make a mark in Kollywood, and it is Sarathkumar, a popular Tamil actor, who is introducing him in the industry with Sanda Marutham. Arun Sagar from Sandalwood, to the Tamil industry’. he will be playing a negative role in this film.”

Arun Sagar will be our guest of Vaarada Atithi live chatshow on Wednesday 29th April 2015 from 9am to 10pm over Vividhbharathi All India Radio Bengaluru FM 102.9 spoke well about the cini field and phylosophically about life.He also expressed his condolence to the people of Nepal who were affected by the Earthquake. Announcer M. Shivaram spoke to him. Statinon Director M.A. Ahmed, Pex Vidyashankar, Announcer Lalitha Sathyamurthy and Trex K.V. Krishnappa were present in the studio.

Contributed by:- CBSAIR BLR

India to see fourfold increase in OTT services by 2019: Calvin Koh

According to the FICCI-KPMG Media and Entertainment 2014 report, with 168 million TV households, India is the second largest TV market after China. However, there is scope for further growth in India’s broadcast industry.

Concurring with the same is Singapore Exhibition Services assistant project director (communication events) Calvin Koh, who was in the city to speak about the upcoming Broadcast Asia 2015 Summit. The Summit will be held from 2-5 June 2015 at the Marina Bay Sands, Singapore.

Speaking to, Koh says that the Indian broadcast industry is undergoing a big transformation. He informs that by 2019 India will see a fourfold increase in Over The Top (OTT) platforms as there will be major push for OTT service everywhere. “Sports broadcasting will be another catalyst for this change. TV is going to be everywhere, not just limited to television sets,” he says. Broadcast Asia 2015 will have its spotlight this year on a TV Everywhere! Zone.

With hurdles coming in way of a smooth digitisation process in India, Koh is still hopeful. “I don’t expect a sudden overhaul. India has the potential for increasing consumption for TV. Regardless of the hurdles, we need to see trendsetters in the broadcasting space,” he says. 
He went on to explain that broadcasters today need to be present on multiple screens. With regards to sports broadcasting, the executive with 18 years of experience in the industry, remarks sports broadcasting will be a strong driver for content consumption in India. “India is doing well and we are confident,” he says. 

For Koh, TV serials and films still are largely untapped markets and have strong potential to drive growth and reach audiences. He equates the growth for Bollywood films in the same manner as it worked for the successful proliferation of Korean dramas in non Korean markets.

When asked to list challenges faced by the Indian broadcast space, Koh says, “Content is of concern.” He says broadcasters and content creators need to come up with relevant stories that sell. 
“Good content should also be materialized and repurposed to be consumed on tablets and mobile screens. With more broadband options, and faster upload times, there is variety and options of TV everywhere. Media analytics also help advertisers who views what where and at what time, which is essential,” he says. 
With regards to OTT platforms and broadcasters, Koh says that they need to understand consumer behavior. “While there is no lack of potential, investments in infrastructure by the two and content should go hand in hand,” he concludes.
Forwarded by:- PB NewsDesk

RETIREMENT - P. Ramaswamy , UDC AIR Visakhapatnam

Sri Pydi Ramaswamy , Upper Division Clerk of All India Radio, Visakhapatnam will be retiring from service on 30th April, 2015. 

Sri Ramaswamy has joined the service as Studio Guard at AIR, Visakhapatnam on 08.01.1980. He served in AIR, Visakhapatnam and AIR, Kothagudem of Andhra Pradesh. He is humble, cheerful and sincere to his duty. He has good sense of humor and has always maintained very cordial relation with staff members. 

Contributed by:- R.Harsha Latha, Deputy Director (E), AIR, Viskahapatnam

Wednesday, April 29, 2015

Discussion on the Topic "कितने सुरक्षित हैं हम भूंचाल से " Radio Kashmir Jammu

The powerful earthquake in Nepal had initiated a wave of thought all over the country as to how safe we are in case of such calamity. Radio Kashmir Jammu organized a discussion on the topic,"कितने सुरक्षित हैं हम भूंचाल से ". The participants included Prof. Sandeep Pandita, Director Disaster Management Centre Jammu University, Sh. Darshan Gupta Structural Engineer, Sh. R.C.Puri Secy.Indian Red Cross Society , anchored by Programme Executive Science , Sanjeev Sharma​. The discussion is scheduled for broadcast on Wednesday, the 29th of April 2015 at 9:30 P.M on MW 990 KHz and F.M 100.3. The repeat broadcast of this discussion is scheduled on Saturday, the 2nd May 2015 on Vividh Bharti, F.M.104.5.Contributed by:- Station Director

RETIREMENT - Gulab Rao Borse, Dy. Director (E) AIR Ahwa (Dangs)

Shri Gulab Rao Borse, Dy. Director (Engg.), All India Radio, Ahwa (bangs) is retiring on 30.04.2015. He has started his service career as Engineering Assistant on 21.07.1976. He has served in the Stations of Madhya Pradesh (AIR, Khandwa, AIR Indore and AIR Guna). Maharashtra (DDK, Mumbai & AIR Jalgaon) Gujarat (AIR Ahwa Dangs). He is a person with very calm and soft nature. Always with smiling face and familiar with staff. He has joined at All India Radio, Ahwa (Dangs) on 02.08.2010 as Assistant Station Engineer and promoted as Dy. Director (Engg.) at this Station w.e.f. 03.12.2011.

Unfortunately, in the month of August 2014 he suffered from Severe Cardiac and Paralytic attack with haemorrhage. Immediately he was hospitalized in critical condition. After long medical treatment and blessings, now he is out of danger, but speechless.

PB Parivar wishes him full recovery and peaceful retired life. You can also give ur good wishes to him by clicking at comments button below this post.

Contributed by:- AIR Ahwa Dangs


In the wake of recent earthquake that affected Nepal and India, All India Radio (AIR) and British Broadcasting Corporation (BBC) have designed special programming for affected areas of Indo-Nepal border and Nepal respectively. AIR is also transmitting services through their External Services Division (ESD).

AIR stations in Patna, Darbhanga, Gorakhpur, Lucknow, Gangtok, Siliguri, Guwahati, Delhi and others put out suitable programmes to generate awareness among the masses, particularly informing them how to tackle such situations.

On Monday, it was reported that aftershocks measuring 5.1 magnitude were felt in the northern and eastern belt of India bordering Nepal, along with parts of West Bengal and Bihar. The stations that fall under the affected area were advised to carry programmes based on the situation in their respective area which included updates on the condition there. Some of the stations contacted State and local government authorities which deal with disaster management activities. The broadcast also included emphasis on educating people on the possible post - quake health issues in special health programmes. In Delhi, FM Rainbow contacted New Delhi's National Institute of Disaster Management (NIDM) K J Anand Kumar and National Disaster Response Force (NDRF) S S Guleria on 25 April. On 27 April, FM Rainbow contacted New Delhi NDMA former vice chairman M Sashidhar Reddy and on 28 April, it connected with NDMA's senior consultant R K Kaushal. On 2 May, FM Rainbow will run Saturday phone-in-programme on 'Bhukamp Aur Aapda Prabhandan' which will feature SAARC Disaster Management Centre director Santosh Kumar; IIPA Disaster Management consultant V K Sharma and NDRF director general O. P. Singh.

Through External Services Division (ESD) of AIR, news of devastating Earthquake along with an immediate measure, SOS announcements advising people not to panic and take precautionary safety measures against the possible aftershocks were made. The Nepali Service broadcast on short-wave remained the only available communication link to reach out to the distressed people in Kathmandu valley and the surrounding Nepal. The normal programming of the whole evening transmission was changed and programmes relating to the Earthquake were broadcast continuously. A special report about the flying in of medical help, relief material and NDMA experts by India for the help of the Nepalese people in their hour of crisis was broadcast.On 26 April, Prime Minister's 'Mann Ki Baat' included an appeal from the Narendra Modi.

Meanwhile, the BBC World Service is now broadcasting additional programming on shortwave in both the Nepalese and in English. The BBC's international development charity- BBC Media Action-is working with the Nepali Service on BBC World Service. World Service Languages controller Liliane Landor said, “Information is vital and we are doing all we can to make sure that our audiences in the affected areas receive their local and regional news as well as 'Lifeline' programming designed to give practical information to help deal with the aftermath of the earthquake."

Forwarded by :- PB NewsDesk

Source & Credit:-

BARC ratings expected to roll out TODAY

While there are no major changes, the channel ranking across genres, gaps between channels have either widened or narrowed

The Broadcast Audience Research Council’s (BARC) new ratings system is all set for a formal roll out. It took almost two years in the making to come up with the system. Since most broadcasters had decided not to continue their subscription to TAM, the industry was undergoing a dark period, ratings-wise, since April 1, when the old TAM software had been given up, and the new BARC ratings software was yet to be installed.

All that however will change now, as the new ratings will be rolled out. The broadcasters had a feel of these ratings a couple of weeks back when BARC made a presentation to share household level data. While there are no major changes, the channel ranking across genres, gaps between channels have either widened or narrowed, inform sources present at one such presentation.

The initial roll out of the new ratings will include a sample size of 12,000 peoplemeters, and will cover the towns and cities with a population of one lakh or more. While this is less than what BARC had claimed to launch with (the joint industry body had maintained it will have 20,000 reporting meters at launch), Partho Dasgupta, CEO, BARC India, reiterates that the sample size is just fine.

“Globally, such a system takes more than three years to setup with about 5,000-6,000 household sample. We are rolling out the first service of 1 lakh plus households this month. We actually have much more thousands of meters seeded but the one lakh-plus market needs only 12,000 sample households. The sample individual data needs to stabilise and that’s what we are ensuring. All this has happened in just about 20-odd months. The next phase will see us releasing the sub-one lakh urban and rural numbers, which should be in three to six months,” he says.

Dasgupta adds that while they have more meters installed but the one lakh-plus market pan India requires 12,000 households to be measured. TAM currently has 12,200 meters (measuring close to 40,000 people) in place in around 225 towns and cities. However, both the systems currently do not have any presence in the rural areas. While TAM is present in some semi-rural towns, BARC expects to include the rural territories over the next six months.

The roll out however, may mean dire days ahead for TAM. In an email interaction with Business Standard, Eric Salama, CEO, Kantar Media, a 50 per cent partner with Nielsen in the ownership of TAM India, conceded that the audience measurement service had lost a sizeable number of clients in the TV measurement field, but maintained that TAM had other services in India too, and client relationships in those areas were strong as ever.

Top media agency sources say that most agencies including those from GroupM, Publicis Groupe, IPG and Omnicom have discontinued subscribing to TAM from April 1 in keeping with a directive issued by the AAAI last month. Most broadcasters too have discontinued their subscription to TAM since the start of the month. This implies TAM has little or no market now for TV viewership data, its key source of revenue. BARC software is being uploaded into agency systems for planners and media buyers to begin work from April 29, the day of launch.

Ashish Bhasin, Chairman and CEO South Asia Dentsu Aegis Network, says, "Everybody is on one page - from advertisers to broadcasters to agencies - on using BARC. This is an industry initiative and something that is intended to benefit stakeholders concerned. I don't think advertisers have issues with this in any way since they too are represented on the BARC body."

The industry is also ready to wait it out in terms of the sample size and individual level data. "Individual-level data will be given in the next two to three weeks, which is something we are comfortable with," a senior media planner said.

BARC will begin giving household level data which is expected to stabilise in the next few months. TAM, on the other hand, could focus its attention on its radio and advertising monitoring services and may likely increase its subscription fees there say sources. In a bid to stay relevant They could also begin monitoring newer media such as outdoor, agency sources said.

Post April 1, when the industry was supposed to have a ratings dark period, TAM began releasing television viewership data to select media, a practice it had discontinued around three and a half years back. Those in the know reveal that TAM India had stopped issuing data to the broadcaster resistance. However, now that TAM is no longer under that pressure, it has once again started releasing data at a macro (genre) or event level (for example Indian Premier League). BARC too, Dasgupta says, will release data to the media when requested, provided the queries are not too exhaustive.

What BARC brings to the table that TAM did not offer

A deeper and broader consumer classification system called New Consumer classification System (NCCS), which will replace the existing socio-economic classification (SEC). While SEC was based on occupation of chief earner and education of chief earner, NCCS is based on education of chief earner and number of ‘consumer durables’ owned by the family which includes a list of 11 items ranging from ‘electricity connection’ and ‘agricultural land’ to cars and air conditioners.

The age groups as a reporting parameter will be different adapting to the NCCS. Under BARC, data will be available for age parameters like - kids (4–8 years), tweens & schoolers (9–14 years), youth (15–21 years), young adults (22–30 years), adults (31–40 years), peak (41–50 years), mature (51–60 years), and seniors (61+ years).

Forwarded by:- PB NewsDesk

Read the Complete Story at Source & Credit:-

RETIREMENT - Mandhata Bishi, Sr. Tech DDK Sambalpur

Shri Mandhata Bishi, Sr. Tech of Doordarshan Kendra, Sambalpur joined on 1st Sep’1981 as helper and will be retired from his service on 30th April’ 2015. During his service Shri Bishi served in Sambalpur, Sundergarh and Bhawanipatna of Odisha. He is very polite, humble, cheerful and sincere to his duty. He has good sense of humor which signifies him as popular colleague among staff and always maintained a cordial relation with his seniors and subordinates. He has an exceptional quality of making of handicraft items and sound knowledge of Astrology during his leisure period.

Retiring Massage of Shri Mandhata Bishi:

Myself joined in the department in 1981. The plant to which we water and took care has become a huge tree. It has not only spread its branches in India but other part of world. I am proud to be a part of this periodical growth of Doordarshan. During my 34 year service Doordarshan has given me my identity with fame and wealth. Sincerely speaking I am grateful to the department and its people for their moral support during my good and bad days. Without their support and help this long journey would have not been possible. Thanks to all Doordarshan Parivaar.

Information about other retiring officers (of all grades and disciplines) may be added on the blog. Please mail details of retiring friends from your station to 

Retiring friends may also like to address their friends through this blog for which they can send their photo & write-ups to for possible upload on the blog.

Contributed by:-  Shri U.K.Sahoo, DDO, DDK Sambalpur


City of residence
Date of Birth
How can you contribute

Contribute to blog by authoring stories

City of residence
Date of Birth
How can you contribute
Contribute to blog by authoring stories


City of residence
Date of Birth
How can you contribute
Inform others to join


City of residence
How can you contribute
Inform others to join   


City of residence
Date of Birth
How can you contribute
Inform others to join


City of residence
How can you contribute
0866 2571693
Inform others to join  
If You too want to join PB Parivar Blog, just click HERE

PB Parivar Blog Membership Form