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Monday, April 11, 2016

How the TV landscape will evolve by 2020

Who is going to win the digitisation war? Digital cable is expected to touch 90 million subscribers by the end of 2020 and DTH 79 million, according to a report by FICCI-KPMG on the Indian media and entertainment industry. In other words, cable TV networks will pocket 53% of the subscribers while DTH will get a share of 47%. The scenario in 2015 is way too different with the analogue subscribers making up 65 million of the universe. Digital cable has a subscriber base of 37 million in 2015 compared to DTH’s count of 44 million. In 2020, analogue subscribers will trim to just 5 million. There is a third player who is emerging strong. Doordarshan’s free-to-air (FTA) DTH service Freedish has an estimated subscriber base of 15 million. This is expected to grow to 22 million by 2020, according to FICCI-KPMG. Subscription revenue will jump from Rs 361 billion to Rs 733 billion, registering a CAGR of 15% on account of increased monetisation due to digitisation, packaging and growth of value-added services. In 2015, subscription revenue grew at 13%.

Subscription vs Advertising revenues How does the revenue mix look like for the TV industry? The total size of the industry stood at Rs 542 billion in 2015, with subscription revenue pegged at Rs 361 billion and advertising income at Rs 181 billion (17% growth from the previous year). Both are expected to grow at 15% CAGR and in 2020, the total pie is expected to expand to Rs 1,098 billion. While subscription revenue should stand at Rs 733 billion, advertising would grow to Rs 365 billion.
Read more at http://www.televisionpost.com/tvp-special/how-the-tv-landscape-will-evolve-by-2020/

Source and Credit :- http://www.televisionpost.com/tvp-special/how-the-tv-landscape-will-evolve-by-2020/
Forwarded by :- Shri. Jainendra Nigam, PB News Desk, prasarbharati.newsdesk@gmail.com

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