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Sunday, April 10, 2016

Report claims digital ad spending to surpass $1 billion in 2017

eMarketer estimated that advertisers in India will spend about $7.41 billion on paid placements in all media in 2016.Digital advertisement spending in India is forecast to surpass the USD 1-billion mark, accounting for 14.3% of the total media advertisement outlay, in 2017, a report by eMarketer today said.The report, which pegs the total media advertisement spending to grow to over USD 8.2 billion next year, said advertisers in India will spend more than $1.1 billion towards digital advertisement.

"This year, just 12.6% of all advertisement spending will go towards digital. In 2017, digital ad spending in India will surpass $1 billion and will amount to 14.3% of total outlays. By 2020, the figure will be 20.2%," it added.eMarketer estimated that advertisers in India will spend about $7.41 billion on paid placements in all media in 2016, up 11.3% over the previous year's spending levels.

By 2020, total advertisement spending will hit $11.82 billion, it said.Mobile advertising, which is an even tinier slice of the whole pie, will be at just 3.3% of total media advertisement spending this year.This translates to less than $250 million in advertisement spending."Mobile is also a relatively small share of digital ad spending, but that's changing quickly. This year, just over a quarter of digital ad spending will be mobile," it said.By the end of 2020, that share will almost double to 50.2% (of digital) and 10.2% of the total advertisement spending in India.


Forwarded by :- Shri. Jainendra Nigam ,PB News Desk,prasarbharati.newsdesk@gmail.com

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