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Wednesday, May 25, 2016

DD and China's public broadcaster to exchange programmes









On the occasion of President Pranab Mukherjee's visit to China, Doordarshan and CCTV, the public broadcaster of China, will telecast a series of programmes fostering better people-to-people understanding between the two countries. A statement released by Doordarshan said that Mukherjee's visit to China, from May 24 to 27, will lead to an interesting exchange of programmes between the two public broadcasters. "This exchange of programmes comes under the ambit of an MOU signed in May 2015 when Prime Minister Narendra Modi and Chinese premier Li Keqiang expanded the cooperation between the two countries from films to television co-productions," the statement said. 

Prasar Bharati CEO, Jawahar Sircar, played an instrumental role in the signing of the agreement with CCTV president Nie Chen Xi, back then, it added. The future telecast of the selected programmes on the two platforms will be on gratis basis and genres will range from art, culture, education, science, wildlife, entertainment, tourism, adventure sports, news and current affairs along with human interest, development and success stories. The statement said that DD Bharati channel will telecast documentaries including one titled 'Laughing Meat Balls' based on a theatre group. The documentary highlights the essence of traditional Chinese opera, the release said. Another documentary 'Wildlife Photographer' highlights wildlife photography in China.

Source and credit :- http://www.business-standard.com/article/pti-stories/dd-and-china-s-public-broadcaster-to-exchange-programmes-116052301762_1.html
Forwarded By :- Shri. Jainender Nigam, PB NewsDesk, prasarbharati.newsdesk@gmail.com

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