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Wednesday, June 15, 2016

DD reaches last mile: Prasar Bharathi chairman

Doordarshan (DD) may lack the glitz of some of the private channels in India but it is playing a very critical role of disseminating vital information to the common man to help shape a stronger India, said Dr A Surya Prakash, chairman of Prasar Bharathi, here on Saturday.He said Doordarshan and All India Radio ensured the success of the campaign to rid India of polio. "We can proudly say its 'polio-mukt Bharat now,'" he said. "We took the message to the last man and woman in the country ensuring that infants get their timely polio drops and it worked."

Over the last two years, the Central government has launched several innovative schemes like 'Beti Bachao Beti Padhao', 'Jan-Dhan Yojana' to benefit people, and national initiatives like 'Swachh Bharat' that have a great bearing on national health and well-being.Prime Minister Modi is now drawing the attention of the people that over 70 per cent of Indian households do not have toilets that too nearly 70 years after Independence, said Surya Prakash.

He was addressing a gathering after presenting the Lifetime Achievement Award in Journalism, instituted by the Rotary Club of Madras North, to Prakash M Swamy, senior journalist and United Nations correspondent, and also emerging journalist award to J Vedhavalli, a young news anchor of Puthiya Thalaimurai TV channel at a hotel here in Chennai.Rotarian past district governor A. Subramaniam; Rotarian district director for vocational service L Neelakantan; past district governor Raja Ramakrishnan; president of Rotary Club of Madras North Ravi Sundaram felicitated the award winners. Chella K Srinivasan, chairman of awards committee, welcomed the gathering and club secretary Suresh Chhabriya participated.


Forwarded By: Jainender Nigam,PB NewsDesk ,news.prasarbharati@gmail.com

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