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Wednesday, September 21, 2016

Inspiration-How this Noida auntyji is making a killing on YouTube


Age doesn't really matter when it comes to pursuing your passion.

It is 4 am, and the early bird has just returned with the choicest worms to her warm nest of hungry chicks. The incessant chirping fills the Noida neighbourhood with the promise of a new day. Nisha is up and about in the kitchen. She pours a strong cup of tea for herself to brace an intense morning that is about to follow. But she is not on call as a housewife and mother. Her children have long flown for distant shores, and it’s been a while since she has reclaimed the morning hours for herself.

Nisha spreads out a handwritten note that has all the essentials she needs listed out. With her signature effortless moves, she arranges everything on her kitchen top. The fresh spinach, coriander, and green chillies are finely chopped, the peas pureed, and the flour mix ready. Her hair neatly tied behind in a simple ponytail, she is all set to face the camera in her home-pressed crisp kurta and a warm smile.By now her husband is also up and ready. With the camera in his hand, he gives her some last-minute instructions. As the camera rolls, Nisha sets about introducing the ingredients of the dish she is about to make. After a few awkward moments and retakes, they finally manage to capture the process of cooking the particular dish, in this case, I am assuming, palak kachori. They will no doubt eat that for their breakfast, before her husband rushes to leave for work at 9 am.

Today, millions of people from all over the world visit her YouTube channel, which showcases vegetarian recipes. Nisha auntyji, as she is fondly referred to by her 772,739 (and growing) subscriber base that includes people not only from India but places as far away as Africa and Australia, is one of the top five YouTube stars in Asia. And hold your breath, with a total view of 236 million. Her number of views per month is more than 18 million, and the number of average views per day is between 575,000 and 625,000.

Since that early morning of 2011, she has uploaded 1,115 videos of vegetarian dishes (without onions and garlic, mind you) lapped up by new brides, students learning to live alone, and anyone who feels they need to taste her maa ke haath ka khana while living away from home. YouTube recently featured her in its Top Chefs coffee table book.Now an average YouTuber knows what the numbers above signify. But for those who do not, it means that Nisha is a millionaire. Just on the basis of her YouTube views, she probably earns more than the men in her house (she has two sons 36 and 34 years old, who are tech entrepreneurs).

Though she says she cannot give out the amount she makes through her YouTube channel, she says, “Itna toh mein kama he leti hun jitna kisi IT top executive ki salary hoti hai (I probably earn something close to a top IT executive’s salary),” she tells me with a smile....

Source Credit and read more at:https://yourstory.com/2016/09/nisha-madhulika/

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