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Tuesday, September 13, 2016

Viacom18's MTV Beats now on DD's Freedish

Viacom18’s maiden music channel MTV Indies, which recently got replaced by new kid MTV Beats, has been placed on Doordarshan’s Freedish as a free to air (FTA) channel. MTV Beats has replaced Viacom18’s currently running channel X Zone on the pubcaster’s DTH platform that carries FTA channels and is popular in semi-urban and rural areas of India. The Hindi music channel will be available on various other DTH platforms and bundled with Viacom18’s offerings as a pay channel.

MTV Beats was conceived and launched recently to replace MTV Indies with an aim to address a mass audience. It will predominantly focus on Bollywood music. MTV Beats is targeted at 15–30-year-olds across urban and rural India.Viacom18 has also acquired an additional licence to launch MTV Beats HD.

Source and Credit :- http://www.indiantelevision.com/television/tv-channels/music-and-youth/viacom18s-mtv-beats-now-on-dds-freedish-160912 
Forwarded by :- Shri. Jainendra Nigam ,PB News Desk, prasarbharati.newsdesk@gmail.com

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