However, DD sources told indiantelevision.com that certain changes had been made for successful bidders to promote their programmes.Successful bidders will now also be allowed to approach and obtain advertisements from public service undertaking for their programmes on Doordarshan, which was not permitted earlier. Doordarshan has also laid down a compulsory number of promotional commercials, which will be free, on various channels of Doordarshan network.In addition, successful bidders will be allowed to ‘bank’ their free commercial time. That is, in case a successful bidder has not exhausted the number of promotional commercials (totalling 240 seconds) permitted before the telecast of a particular programme, the balance can be used as and when the programme picks up in popularity.The exit option has also been relaxed: in case a producer decides to opt out of the scheme, he will need to give only 45 days notice instead of three months. The lock-in period for this has also been reduced from one year to six months.
Forwarded by :- Shri. Jainendra Nigam, PB News Desk ,email@example.com