That is why we are developing a similar format for Doordarshan as well. Our weekday show will be a music-led comedy programme with a larger focus on youth,” said Shweta Singh, director at Saaibaba Telefilms, adding that the production house is working on another music reality show for the weekend programming. Saaibaba Telefilms won three slots in the auction—one half an hour slot from Monday to Friday and two one-hour slots for Saturday and Sunday.
The decision to auction programming slots is a part of Prasar Bharati’s efforts to revamp the entire Doordarshan network. “Post this, we are planning to auction Doordarshan’s feature film slots. There are some other revamp plans under the way as well,” said a Doordarshan official, who did not wish to be identified.
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