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Monday, January 16, 2017

Inspiration-From Rs 8,000 to Rs 500 cr – The entrepreneurial journey of Amit Daga.



Amit today boasts that DBM Marketing is an authorised distributor for various Consumer Durable and IT (CDIT) products and authorised partner of multi-national brands like Samsung, Philips, HP, Lenovo, Whirlpool, and Havells.A college pass out Amit Daga, who was looking to make an identity, embarked on his entrepreneurial journey at the young age of 19 with a seed capital of Rs 8,000. He started a distribution business named ‘DBM marketing’ in 1999. In the early years, as for most entrepreneurs, Amit’s journey was not a smooth ride. He started selling customised Luxor pens to corporates in various commercial towers in Gurgaon.


“The idea of to be my own boss was the driving force. I used to deliver the finished goods to the customers myself,” says 38-year-old Amit. Eleven years after graduation, Amit did his PGDBM from IMT Ghaziabad.
Reminiscing the hurdles, Amit says that initially he had a tough time as the cash flow was minimal and he had to go to every floor of corporate towers to sell the products and services. Despite all the challenges he faced, the excitement within him was always alive.
Amit partially attributes Rohit Mathur, the Regional Manager of Parker Pens India, as his source of inspiration to move forward.
Rohit taught him the ropes of institutional sales and how to hold presentations in front of corporate clients and create a saleable value proposition.

The revolution and the acceptance of E-commerce in India stimulated Amit to give a thought of converting the offline distribution model into an online one and came up with the idea of Deal Kya Hai? in 2011. DBS Marketing earlier used to source the products from manufacturers and then distributes it to the retail network. Now, with this online portal, the company is selling pan India with the technology and logistics partnership.Amit said that 90 percent of the total sales come from E-commerce platforms including Amazon, Flipkart, Snapdeal and Shopcleus. Currently Deal Kya Hai? is working with eight brands and has tied up with few logistics partners like Delhivery, Bluedart,FedEx, Aramexand First Light.
Amit strongly believes that continuous innovation is the motivation factor to push the limits and raise the bar.
The company has offices/warehouses in Delhi, UP, Maharashtra, West Bengal, Tamil Nadu, and Karnataka. It has a team of 48 employees.Deal Kya Hai? has recorded Rs 125 crore turnover in the last year and this year it is expected to cross over Rs 500 crore.

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