The I&B ministry has earmarked Rs80 crore (up from the earlier Rs60 crore) to DD Kisan, Doordarshan’s channel dedicated to farmers and agriculture. “We have planned a series of programmes for DD Kisan. The channel will go HD (high definition) in March this year. DD Kisan reaches 80 lakh farmers every week and horticulture, dairy, rural economy remain our focus areas,” said Supriya Sahu, director general at Doordarshan. The budget comes at a time when the ministry is set to complete the last phase of cable digitization and switch off analog signals across the country by 31 March 2017, bring in a new information and communication policy and provide further assistance to the film sector and film makers.The ministry had recently set up a film promotion fund, under which any movie selected in the competition section in any international film festival will be given financial aid, including India’s official nominations for the Academy awards. The aid will be given for promotional activities related to the film, the value of which will range from Rs7.5 lakh to Rs1 crore, depending on the stature of the film festival.In 2017-18, the government intends to spend a total amount of Rs207 crore on film sector, up from Rs134 crore last year. This will include dissemination of film content, infrastructure development, development of National Museum of Indian Cinema among other projects.
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