It is also creating a content think tank comprising stakeholders from the industry. The think tank will help the pubcaster to chart its course on the content front. Besides sourcing content from private players, DD is also developing its own concepts. “We have thought of innovative concepts like DD Kids Conclave. We will also have content around wildlife, Swachch Bharat, environment and climate change. These are very new concepts,” Sahu informed. She also averred that the launch of a DD kids channel will be a great opportunity for Indian IPR. DD will also tie up with the National Centre for Excellence for Animation, Visual effects, Gaming and Comics, which is being set up by the MIB in Mumbai. Sahu said that a DD kids channel is an idea whose time has come. Globally, most public broadcasters have a kids channel. “We have done our background work where we have prepared the concept note, which is under discussion with Prasar Bharati and the MIB (Ministry of Information and Broadcasting). The Prasar Bharati board has been sounded about this and they are very supportive of the idea,” she added.
Contributed By:Jainender Nigam,PB Newsdesk & Social Media,firstname.lastname@example.org