Wednesday, July 25, 2018
International Radio Festival 2018 at Malta
The 9th edition of the International Radio Festival (IRF) will take place in Valetta, Malta, from October 29 to November 4. Now in its 9th year, the Zurich-born and Swiss-managed international broadcasting event represents the first and only conference to debate and showcase the business, production and curation audio/radio content. The IRF features more than 25 international radio stations broadcasting their programmes live-on-air to their peers and home audiences, reaching over 100 million listeners around the globe while its unique conference format presents industry leaders from the world of broadcasting and audio production.
IRF Festival Director Darryl von Däniken says: "We are delighted to have been invited by the Government of Malta to partner with them to celebrate Valletta, the European Capital of Culture 2018. Together we will demonstrate the power that audio delivers in the overall media mix." "Radio broadcasting kick-started the global media industry, setting international media standards, strategies and sales approach still being used today. While the power of music and voice was drastically underestimated at the beginning of the internet revolution, today's ever-growing earphone generation confirms the power of audio." "The IRF sits at the heart of this development as a meeting of minds, and a place for knowledge sharing, networking, and forming both analogue and digital audio strategies for the future, not just for broadcasters, but also for the music and advertising industry.”
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Source :- AsiaRadioToday