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Monday, January 7, 2019

Is Radio Measurement About To Be Revolutionized?





A company called Drive Time Metrics announced on Thursday it has been issued a patent which relates to the collection, measurement, and analysis of in-vehicle media usage data. Company Director and Product Manager Rob Favre said, “The radio industry will now have measurement at scale allowing more accuracy and deeper insights.”

DTM claims real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume while in a vehicle can be achieved with its new technology. That includes: AM/FM/HD/DAB radio, satellite radio, stored media such as MP3 and CD/DVD, streaming media, Internet radio, audio books, podcasts, audio/video ads, and other forms of audio/video content. And, all content from any in-vehicle entertainment system and from integration with a smartphone or media player via wired or wireless connectivity, including Apple CarPlay and Android Auto.

We reached out to DTM’s founder and COO Robert Maccini who said, “We believe that the large data set derived from vehicles will have a tremendous impact on the quality of audio measurement and ad attribution services, allowing audio to prove its effectiveness. This is a giant step for the automotive, media, and advertising industries.”

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