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Thursday, May 28, 2020

AIR’s Rainbow FM - Making waves during the lockdown



AIR’s Rainbow FM runs interactive and informative programmes on COVID, revives interest in plays

On a sunny Sunday in March when the All India Radio’s Rainbow FM executives were relaxing after Prime Minister Narendra Modi’s ‘Mann Ki Baat’ programme, a call on the landline number from a desperate guest worker seeking help from lockdown starvation moved the staff.

Immediate intervention through the higher ups with the collaboration of the police department ensured that the needy guest workers were provided with required assistance in no time. For the past 60 days, the radio jockeys of Rainbow FM 101-9 Telugu have endeared themselves to listeners working for almost 18 hours during the crisis.
Daily news bulletins

As the public broadcaster, Rainbow FM departed from its regular programmes to relay news bulletin every day. “The pandemic had changed our functioning. We had to rejig our services, and ensure total health protocol like social distancing, wearing masks, gloves and using sanitisers. The attempt was to provide informative programmes that created awareness on COVID-19,” says Kameswari, Programme Executive of Rainbow FM, Hyderabad.

Source:-https://uc.xyz/2wUmsJ?pub=link

Contributed by : Shri. Jhavendra Kumar Dhruw, jhavendra.dhruw@gmail.com.

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